Role: UX | UI Designer
Agency: GPMD
Tools: Figma
Platform: Open SaaS (Big Commerce)
Awarded: Best Creative Solution Winner at Ecommerce Awards 2024
About the project
For MUJI, I created a comprehensive design system and style guide that not only streamlined the front-end development but also visually captured the essence of the MUJI brand.
By developing a cohesive set of design principles, I ensured that the digital interface resonated with MUJI’s minimalist aesthetic and functional ethos. My efforts in translating the brand’s ideals into a scalable and user-friendly visual language helped maintain consistency across the platform, enhancing both the user experience and the overall brand presence online.
The Dynamic Component Library Design for MUJI
I designed a library of components in which MUJI has completely freedom to diversify and dynamically maintain their content while keeping the brand essence. Two main final users were focused for this: the end customer who will enjoy the e-commerce and having the MUJI experience and the MUJI team who can manage their content in a interface that can translate their experience.
The UI Style Guide
I designed a library of components in which MUJI has completely freedom to diversify and dynamically maintain their content while keeping the brand essence. Two main final users were focused for this: the end customer who will enjoy the e-commerce and having the MUJI experience and the MUJI team who can manage their content in a interface that can translate their experience.
The new user path
We redesigned the website's structure by elevating category tiers to prominent positions throughout the user journey. This involved rethinking the site's architecture to ensure the navigation through different category levels is visually intuitive and seamless.
This project focused on translating solutions into a minimalist interface that reflects the brand's aesthetic. To achieve this, I completely rethought their UI guidelines and architecture, ensuring that the online experience of MUJI is as enjoyable as the physical one.
